We’re Not the ‘Uber of Healthcare’ – We Anticipate When Care Is Needed Before You Ask For It
Over the past few years, Uber transformed local transportation. It is trendy for startups to describe themselves as the “Uber for X.” And If you go to any digital health conference, you’ll see startups ‘riding’ the on-demand bandwagon.
Millions of dollars in venture capital have been deployed for on-demand healthcare to promote care when and where you want it; and yet, doctor house calls and virtual visits from mobile devices have not succeeded in building the “Uber of Healthcare.” The regulatory framework and the economics of healthcare do not permit it.
Beyond the obvious inefficiencies of house calls and the limitations of virtual visits, patients still need to reach out to a doctor first, if and when they believe they need medical assistance — old wine in new bottles. Presently, we have a health system that expects people to know when they need medical intervention and care, before, during and sometimes even after a medical event has occurred. Some people do, and some people don’t — and can’t. We will need to shift our way of thinking about accessing healthcare services before the delivery and consumption of healthcare is transformed into the ideal healthcare experience we all need and want.
The ideal healthcare experience for consumers and providers should be as elegant as Uber, but that does not mean replicating the same approach. We are entering the age of machine learning and intelligent systems. The beauty of any successful digital business today is founded on building intelligent systems that leverage data to improve efficiencies and the experiences for all participants in a transaction or encounter.
Rather than claiming to be the “Uber of Healthcare” we are content being the Flow Health of Healthcare — or perhaps the “Carnac the Magnificent” of Healthcare: understanding what is inside the sealed envelope and understanding its relationship to people, to their medical conditions, to the medical knowledge that can guide their care, and to the healthcare resources they need; in short, understanding how to answer the question before it is asked. What is Flow Health? A full-stack proactive care delivery system. Building this system means changing our current manner of thinking; moving away from patient-requested on-demand healthcare, to a data-driven on-demand model that intelligently reaches out to the person; anticipating when care is needed before symptoms occur, or when symptoms have not yet been diagnosed. It’s a bit of a mind-reading act. This is way beyond the concept of an “Uber of Healthcare” — and this is the ideal healthcare experience we aim to deliver.
At Flow Health, we are building an Operating System for Value-Based Care. Our mission is to move from reactive to proactive care. To achieve this goal, we must first move from institutional siloed data to patient-centered data to unlock the power of artificial intelligence necessary to transform healthcare.
Thank you for taking the time to learn about Flow Health. Flow Health is presenting at HIMSS 2016 Venture+ forum. We invite you to see all of our #HIMSS16 posts. If you would like to know more about Flow Health and how we can help your organization succeed, please contact us today at firstname.lastname@example.org.